Los Angeles, CA

Hi! I’m Marty—a customer-focused marketer with 5+ years of B2B/B2C experience building impactful, creative campaigns that deliver measurable results.

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XYZ, here's a day in the life of Marketing Marty:

My day-to-day to-do's include things like: 

1. Creating fresh action-driven content

2. Analyzing yesterday's email performance

3. Optimizing evergreen campaign journeys

4. Delivering impactful results for brands.

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Born to Be a Marketer ⇊

I'm not sure if it was the avid storytelling grandfather, scrapbooking magazine clippings into iconic mood boards, OR performing in storytelling competitions throughout my academia... that made me into the marketing professional that I am today: Marketing Marty!

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Big 📧 Energy 

While I enjoy operating various marketing channels, I'm most energized by my 5+ years of email marketing experience from working in different ESP platforms such as Salesforce, MailChimp, and HubSpot.

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Message me to make your marketing dreams come true! 💫

In 2024, I was tasked with scaling event emails for around 40 events across 8+ unique audiences, handling pre and post-show communications.

The challenge was nurturing 2X the event volume compared to the year prior while overseeing list building, email development, deployment, and tracking.

Leveraging AI, I created a plan to scale the copy and automation for:

1. Personalizing email copy

2. Optimizing workflow timing
3. Segmenting dynamic audience content

Overcoming this challenge enabled the team and I to streamline event communications for better coverage + freed up time for more exciting campaign initiatives.