Email is at the core of customer experience, and it’s been a driving force in my marketing career. From the first address I ever created on Hotmail to executing data-driven email campaigns, I’ve always believed that without email, the CX and marketing as we know it would look very different.
In my current role at Interplay Learning, I’ve led strategies that 5X email audience reach, increased email open rates by 22%, effectively segmented 8+ audiences, and grew CTRs YoY.
I’ve also built dozens of automated workflows for various brands utilizing dynamic content, optimizing nurture flows, and even led a Google Review campaign that 3X our # of reviews!
Futurestate, I’m excited to continue expanding my analytical campaign skills, lifecycle marketing knowledge and refine my craft to creating engaging email campaigns that drive measurable growth.
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